01
Strategy & Market Entry
Market entry strategy & research
Evidence-led assessment of demand, competition, pricing and programme fit, market by market.
In-country representationStudent recruitmentPartnerships & TNEEvents & fairs
0+schools in our network across South Asia
0+universities and campuses in our network
0+years of education-sector experience in our leadership
0South Asian markets served from one hub
Established
2024
Sector 135, Noida
About International University Centre
A partner in expansion for universities driving the vision
IUC helps universities build a credible, compliant and lasting presence across South Asia, from the first market assessment to a fully operating in-country team.
Headquartered in Noida, in India's National Capital Region, we work as an extension of your international office. Your strategy stays yours. We provide the local base, the relationships and the day-to-day delivery that turn it into enrolments, partnerships and reputation on the ground.
- Dedicated office space and a conference room for your delegations
- A team structured for relations and recruitment across the region
- A network of schools, universities and student communities
Why South Asia, why now
The world's most dynamic student market is changing
South Asia sends more students abroad than almost any other region, and how they choose is shifting. Universities with a local presence are best placed to be part of those decisions.
1.2M+
Indian students enrolled in higher education abroad in 2025, across a widening range of destinations.
Source: Ministry of External Affairs, via ICEF Monitor (Dec 2025)
15
foreign universities with UGC approval or a Letter of Intent to open campuses in India under the 2023 regulations.
Source: Leap Scholar (Jul 2026)2×
Indian students in Germany more than doubled between 2020 and 2024, to 59,420.
+50%
growth in Indian enrolments in Ireland, where India is now the top international segment.
98,015
UK sponsored study visas granted to Indian students in the year to June 2025.
01
Presence builds trust
Families and counsellors favour universities they can meet, visit and speak to locally.
02
Reach beyond the metros
Growth is spreading to new cities and markets that need on-the-ground engagement.
03
New models are opening
Foreign campuses, joint degrees and pathways create routes beyond traditional recruitment.
Figures from ICEF Monitor (December 2025), citing Ministry of External Affairs, UK Home Office and national data; and Leap Scholar, "Foreign university campuses in India" (July 2026).
Our services
End-to-end support, from strategy to enrolment
Nine services across three pillars. Engage us for a single service or for a complete in-country operation.
02
Strategy & Market Entry
Transnational education (TNE)
Planning and set-up support for branch campuses, joint and dual degrees, and India's UGC foreign campus and GIFT City routes.
03
Strategy & Market Entry
Regulatory & compliance advisory
Guidance on local regulation, agent compliance and quality assurance, led by our dedicated compliance function.
04
Presence & Partnerships
In-country representation
An outsourced international office: a local face for your university, managing stakeholders, enquiries and relationships day to day.
05
Presence & Partnerships
Institutional partnerships
Articulation, pathway, research and exchange partnerships with Indian and South Asian institutions, drawing on our 120+ university network.
06
Presence & Partnerships
Alumni, government & corporate relations
Engaging alumni networks, policy stakeholders and employers to strengthen reputation and graduate outcomes.
07
Recruitment & Growth
Student recruitment & agent management
Appointing, training and monitoring agents and counsellors, and supporting students from first enquiry to enrolment.
08
Recruitment & Growth
Marketing, digital & lead generation
Localised campaigns across digital and offline channels, built to generate and convert qualified leads.
09
Recruitment & Growth
Events, fairs & roadshows
University visits, student fairs, school sessions and leadership delegations across the region, using our 300+ school network.
Our approach
A clear path from first conversation to growth
- 01
Assess
We learn your goals and study the market to define where, and how, you should compete.
- 02
Launch
We set up your presence, partnerships and compliance framework, and start building the pipeline.
- 03
Operate
We run representation, recruitment, marketing and events day to day, with regular, transparent reporting.
- 04
Scale
We review performance together, deepen partnerships and extend into new markets or TNE.
Leadership
The people behind your expansion
Michelle Brown
Global Head
Leads IUC's global strategy and partnerships, drawing on a career in international recruitment and admissions for UK universities.
Gaurav Batra
Global Strategic Partner
18+ years in education, having worked with and managed recruitment for over 300 universities across five study destinations.
Mathew Little
Partner Support
The day-to-day contact for partner universities, keeping communication, reporting and delivery on track.
Marwa
Compliance Head
Leads IUC's compliance function across recruitment, agent management and partnership activity.
Our presence
One hub, five markets
From our headquarters in Noida, in India's National Capital Region, we serve universities across South Asia's key student markets.
- IndiaHeadquarters
- BangladeshSouth Asia
- Sri LankaSouth Asia
- NepalSouth Asia
- PakistanSouth Asia
Let's build your presence in South Asia
Tell us where you want to grow. We will come back with a view of the market and a plan to get you there.